Marian VolkwynStep into the sunny world of Nette Rose, a small studio in Cape Town. Here, creativity blossoms and beautiful intimates are crafted with love and care.
Led by the visionary Meg, the close-knit team at Nette Rose shares a common mission – to redefine the fashion industry with a touch of gentleness, flexibility and kindness.
What sets Nette Rose apart is their unwavering commitment to doing things differently. As they lovingly create each intimate piece, they celebrate their individuality and take pride in embracing a more compassionate approach.
From the design process to pattern-making and production, everything happens under the same roof, fostering a true sense of family and mindfulness.
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Nette Rose’s passion extends beyond fashion, as they are dedicated to living a CO2-neutral life. With deep reverence for Mother Nature, they have embarked on a mission to protect her by planting a tree in Madagascar for every bralette purchased.
This beautiful gesture fully offsets the emissions from production to delivery, nurturing a more sustainable future for our planet.
Ethical production is not just a concept at Nette Rose; it’s a way of life. The studio echoes with good tunes, flexible hours and an open environment where every voice is heard.
Within these walls, cheekiness, laughter and a little sass add to the brand’s unique character. Sustainability is championed, with limited lace designs and a zero-waste philosophy. Off-cuts are carefully collected, ready to be upcycled into something lovely.
Nette Rose pays attention to the smallest of details, ensuring every aspect aligns with their values. From the thread that holds the intimates together to the packaging, sustainability is at the core.
The studio sources thread from a South African company that shares their eco-conscious vision. The delicately scented boxes used for deliveries are handmade by a local family business, a testament to their commitment to supporting the community.
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At Nette Rose, it’s not just about fashion; it’s about the people they serve. Every order leaving the studio is accompanied by a handwritten card, expressing genuine appreciation for each customer.
Nette Rose invites you to be a part of their journey. Whether you’re a returning customer or a first-time visitor, they treat each person like family. Their intimate creations are made with love and the hope that you’ll feel confident from the very first layer you put on in the morning.
Nette Rose is a celebration of passion for design, love for textiles and a profound connection with the environment. It’s a delicate dance of creating beautiful intimates while treading gently on the planet.
So, if you’re in search of ethically crafted, sustainable lingerie that speaks to your soul, Nette Rose, is here to embrace you with open arms and a whole lot of love.
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Feature image: @nette_rose/Instagram
Written by Jules Keohane for Cape {town} ETC.
